Meerut: OYO Rooms, one of India’s leading hotel chains, has introduced a new policy requiring couples to provide proof of their relationship for check-in. The policy, currently implemented as a pilot in Meerut, mandates couples to present a relationship certificate regardless of whether the booking is made online or directly at the hotel. The move is aimed at addressing growing societal concerns and ensuring safe hospitality practices.
The decision comes in the wake of frequent protests and complaints against OYO in Meerut. Social organizations and local residents raised objections to OYO’s practice of allowing unmarried couples and single individuals to book rooms, citing moral concerns. In response, the company decided to take corrective measures to improve its public image and align with the sentiments of the local community.
Pavas Sharma, OYO’s North India Head, stated, “We respect personal freedom, but we also acknowledge the importance of acting in accordance with the values of a civilized society. This policy reflects our commitment to maintaining a safe hospitality culture while being sensitive to societal expectations.”
Over the past year, Meerut witnessed numerous protests and raids targeting OYO hotels, with activists accusing the chain of promoting unethical practices. The outcry led to the filing of a petition against OYO by various social organizations. As part of the policy revision, partner hotels have also been granted the discretion to reject bookings that they believe violate social norms.
The policy, effective in Meerut from January 1, 2025, is expected to be reviewed periodically. Based on its success and feedback from stakeholders, OYO may consider expanding the requirement to its network of over 10,000 partner hotels across India.
Founded in 2013 by Ritesh Agarwal, OYO started by targeting budget hotels and helping them enhance their business through branding, marketing, and technology support. Over the years, OYO expanded globally, with operations in countries like Malaysia, China, Nepal, and the UK. In 2024, OYO reported its first profit, a significant milestone in its journey, solidifying its position as a leader in the hospitality sector.
While some applaud the move as a step toward addressing societal concerns, others criticize it as an infringement on individual freedoms. The policy has sparked a broader debate about the balance between personal rights and social responsibility in India’s hospitality industry.
For now, OYO’s trial in Meerut will serve as a litmus test for its efforts to navigate the intersection of business ethics and societal expectations.
